How Influencer Marketing Extends Beyond Visibility
Gone are the days when consumers were swayed solely by flashy advertisements. Now, they crave genuine connections and seek guidance from influencers they trust. According to the Datareportal January 2024 global overview, we can see that social media growth has continued to increase: Influencer marketing impact: From Visibility to Value Imagine having millions of people […]
The AI Influencer Boom: Trends and Predictions for 2024
2023’s influencer landscape felt like a whirlwind. Gen Z took center stage, short-form video platforms boomed, and the word “metaverse” echoed across every boardroom. But amidst all the trends, one quietly snuck in: the rise of AI-powered influencers. More than just algorithm-driven chatbots, AI-powered influencers are meticulously crafted digital personas with their own stories, voices, […]