Engage in the Twitter dialogue using #FlyLikeASuperstar and #ThalaivaTravelTales to commemorate Rajinikanth’s birthday! Encourage users to share their Thalaiva tales in celebration.
Solution
We strategically amplified the hashtags #FlyLikeASuperstar and #ThalaivaTravelTales, engaging users across various categories (Macro, Micro, & Nano) during four peak hours. This approach successfully drove high traffic to the overall campaign.
Results
Impression: 5.05M Reach: 4.3M Posts: 3967
#FlyLikeASuperstar
was trending for 4+ hours.
Brand Saw 50% More growth during the overall activity.
