Air India Express #FlyLikeASuperstar

Frame 3


Engage in the Twitter dialogue using #FlyLikeASuperstar and #ThalaivaTravelTales to commemorate Rajinikanth’s birthday! Encourage users to share their Thalaiva tales in celebration.


We strategically amplified the hashtags #FlyLikeASuperstar and #ThalaivaTravelTales, engaging users across various categories (Macro, Micro, & Nano) during four peak hours. This approach successfully drove high traffic to the overall campaign.


Impression: 5.05M
Reach: 4.3M
Posts: 3967 #FlyLikeASuperstar was trending for 4+ hours. Brand Saw 50% More growth during the overall activity.