Video Creation at Scale

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Dance India Dance 2019, like any other big television reality show, had to start the buzz around the show. But in 2019, it came with a new addition to the show: there were 4 zonal teams. This was the perfect campaign for influencer marketing.


The campaign was planned keeping in mind the target audience and executed on the most significant platforms: Twitter, TikTok, and Instagram. The important element was the hashtag – #DanceKaJungistaan.


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