Product Awareness, and Career Choice Dialogue Campaign.

asset 15


Encourage users to break away from herd mentality and promote the benefits of Del Monte’s canned juices compared to others, using hashtags #DontBeASucker and #CanIt for direct dialogue.


Engage users to challenge conventional thinking, educate about the advantages of Del Monte canned juices, and create conversations around career choices using targeted hashtags.


Impression: 12M
Reach: 7.1M
Posts: 1524