Phase 1:
Partnered with 10 biker influencers to create experiential content integrating our brand into their journeys, targeting specific regions for enhanced exposure.
Phase 2:
Utilized 10 key influencers to promote a contest using our brand Instagram filter and music track, augmented by 500 micro and nano influencers for wider reach.
Phase 3:
Invited five macro influencers from Delhi NCR to attend MotoGP, tasked with creating compelling content to generate buzz around our brand and bike models.